But the people making the commercial wanted to end it on some zany bit of “classic Pepsi” craziness. The commercial featured a youth arriving at school in a Harrier Jet and said the Harrier Jet was 7,000,000 Pepsi points. A t-shirt at 75 points, sunglasses at 175 points, a leather jacket at 14,50 points. As part of their advertising campaign, Pepsi was touting a Harrier Jet in a commercial advertisement for their “Pepsi Points” program. But a protest is not the right feeling. The court ruled in favor of Pepsi but I think this guy should have got his jet. The court described the relevant portion of the televised commercial as follows: In the end, Leonard’s lawsuit fizzled out. So, wearing the T‑shirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. B (second).) A business student’s dream of claiming a $34 million Harrier jet from Pepsi went down in flames yesterday when a federal judge ruled it was not reasonable for him to … In a TV commercial that aired in 1995, the company jokingly included the Harrier as one of the prizes that could be received with a mere 7 million company points. Defendant refused to deliver the harrier jet. As he pulls a lever back, a chilled drink pops up out of a customized metal container. The jet is shown with the subtitle seven million Pepsi points. And of course the commercial culminates with a Harrier jet landing at the teenagers high school. But, for comic effect, Pepsi “offered” a slightly bigger prize in a TV ad--the jet, initially available at the bargain price of 7 million points. Pepsi continued to air the commercial, but updated the cost of the Harrier Jet to 700 million Pepsi points. In a TV commercial that aired in 1995, Pepsi jokingly included the Harrier as one of the prizes that could be received with a "mere" 7 million Pepsi points. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. He then consistently collected 7 million points and sent Pepsi a plea to send him the Harrier jet. The fine print on the contest said that you could buy Pepsi Points for just $0.10 a piece without any purchase required of Pepsi products. (Wynn Aff. Plaintiff tried to obtain the Harrier Jet by sending fifteen Pepsi points and a check for the amount of money needed to obtain the Harrier jet. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. That’s quite alot of soda to consume. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. This one is best remembered because a business student found a loophole and ended up suing Pepsi for his Harrier Jet. Pepsi initially refused his claim: “The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad.” But Leonard … 2d 116, (S.D.N.Y. B (second).) Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. Leonard vs. PepsiCo, Inc. was the case of 1996. The commercial starts out with two American jets entering the frame, then after buzzing past the camera a few times — one of the pilots decides he needs a diet Pepsi. John Leonard Bought 7 million Pepsi Points Pepsi Refuses “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet”. Image Credit: CBS. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. The TV commercial where they advertised the points for stuff featured someone doing exactly that. Leonard v. Pepsico, Inc., 88 F. Supp. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. Pepsi can’t just market that it tastes good. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet … John Leonard thought that sounded like a great deal. Get stuff.” And according to the commercial, among the stuff you could get was a Harrier Jet. The TV commercial where the company advertised the points for stuff featured someone doing exactly that. Exh. Behold this amazing description of the commercial: The commercial opens upon an idyllic, suburban morning, where the chirping of birds in sun-dappled trees welcomes a paperboy on his morning route. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. Additionally, will Mr Leonard get his Harrier jet Why or why not? He consulted the Pepsi Stuff catalog, but it did not contain any entry or description of the Harrier jet. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. Synopsis of Rule of Law. Our client followed your rules explicitly….This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet … Additionally, how much is a Harrier jet worth? The Jet Controversy Pepsi Jet Exh. We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. And then, he rolls up to school in a Harrier Jet…7,000,000 Pepsi Points. This caught the eye of 21-year-old John Leonard. Inspired by the commercial, Leonard set out to get a Harrier jet. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. by John McMahon Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. Connecting a product to a bigger concept isn’t bad. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The Pepsi/Harrier Jet Case The Pepsi Harrier Jet commercial was obviously a humorous jest on behal of Pepsi. Our client followed your rules explicitly… This is a formal demand that you honor your commitment and make immediate arrangements to transfer the new Harrier jet to our client. In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. The commercial for the campaign also stated that a Harrier Jet would be given for 7 million points. The campaign was simple, reported CBS News correspondent John Blackstone. The commercial advertises the Jet for 7 million Pepsi Points, which roughly converts to $7 million. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. “Sure beats the bus,” says the actor in the commercial, while landing on a campus in a computer animated jet. The PepsiCo order catalog did not include the Harrier jet. Without a … As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. (Wynn Aff. No, Mr. Leonard will not get the Harriet jet from Pepsi. It needs to be connected to a feeling. We have reviewed the video tape of the Pepsi Stuff commercial … and it clearly offers the new Harrier jet for 7,000,000 Pepsi Points. Shades were 175 points. Buy Pepsi products, collect Pepsi points and use them to claim prizes like t-shirts, or – for 7 million points – a Harrier jump jet.. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece. Related: That time someone sued Pepsi because they didn't give him a Harrier jet. Pepsi's response was a bizarre one, where it said that the ad was a joke. References The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. 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